It has been interesting to get an open source project off the ground... Everything that I learned in the MBA school is pretty much tossed out of the window. We have a high level mission "creating simple products to accelerate the adoption of complex technologies that we love" but outside of that, it has been a constant change.
Ultimately, we want to make UlluTek a commercial success. However, we want people to adopt cool technologies as well. It's a balance between opening it up our design and a desire to get cash flow. In a way, I think it's very refreshing. We get to communicate EVERYTHING that we do to the public. If we were behind schedule, everyone knows... No need to spin anything.
In additon, I get to test out the social media channel - specifically with Facebook, Twitter, and LinkedIn. I am seeing that our traffic to the website spiked after each status that I posted on these websites - another proof that businesses can really get closer to their customers through social media. Let's see how the visits to our website improve if all of our team members utilize their own social network.
For now, we are getting more team members to join us through connections that we know. We want to give the public more useful products to play with soon. Please come and visit us at UlluTek.